MARKETING PARI

Campaigns that go viral and brands that stay iconic.

Benefit Cosmetics Campaign. A Gen Z-focused campaign for Benefit Cosmetics to increase brand love, UGC, and product trial through playful, pink, high-conversion content. View campaign.

Dunkin' Gen Z Brand Playbook. A full-funnel marketing proposal to position Dunkin' as the go-to coffee & culture brand for the next generation. View project.