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Marketing Mode
MARKETING PARI
Campaigns that go viral and brands that stay iconic.
Campaigns
Branding
Growth
Benefit Cosmetics Campaign. A Gen Z-focused campaign for Benefit Cosmetics to increase brand love, UGC, and product trial through playful, pink, high-conversion content. View campaign.
Dunkin' Gen Z Brand Playbook. A full-funnel marketing proposal to position Dunkin' as the go-to coffee & culture brand for the next generation. View project.
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